Monday, July 5, 2010

How I increased my Google keywords

In a past blog I talked about the problems I had inserting probable keyword searches for the website I built for my mother-in-law. She runs a pet sitting business, and while I had numerous pet sitter/sitting keywords scattered throughout, I had virtually no area keywords that someone looking for a pet sitter would type into a search engine to find one.

Building a website is complicated work. It takes a lot of structural planning. Trying to go back through and randomly stick cities into your pages to boost your keywords is not easy. Junks up the pages, looks very forced.

Solution I came up with?

Testimonials and pictures! Yes sir, I had about half a dozen testimonials and a handful of pictures that were already on the site. I went back through and added the location of the person writing the review/where the pet was from on the pages. I've been able to triple my area keywords since my last crawl. I'm still getting more pictures to put up, I think at this rate I'll be able to increase my area keywords ten fold when all is said and done. Not too shabby, and I didn't have to butcher the site to get them in.

Keywords are vital, finding creative ways to get the important ones in there to appeal to search engines is crucial in building a website. Keep this in mind before you start building, it's easier to plan ahead than it is to try and rearrange the entire site after your first Google crawl.

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