Monday, June 7, 2010

How google outsmarted me

I wasn't as much outsmarted by Google as I was outsmarted by myself. I read quite a few guides for how to be highly ranked by Google and attempted to build the Carol's Creature Care site with that in mind. I made sure to name all of my pages after the business, insert the pet sitter/sitting words into as many spots as I could.

I submitted my site to Google, it was indexed within a few days, doesn't turn up on searches. Say what?

It doesn't turn up on searches because I thought more about the business itself than what someone searching for the business would be looking for. The people looking for a pet sitter in Allen Park, Michigan, are going to Google search for "pet sitter allen park michigan". Guess how many mentions of the areas she serves are built into the website? One. One lousy mention.

It's never going to come up in a realistic search how it was constructed. I've attempted to compensate by adding the list of areas that Carol covers in some of the other webpages. At least that way there will be four or five mentions as opposed to just the one.

So what is the ever so obvious moral to the story? Build your website with the idea in mind that a person is going to be using specific words to search for what they want to find. And in the cases of the service industry, that is going to involve locations. Live and learn, when Google re-indexes the site I'll let you know if my tweaks had any effect.

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